KORE strength
Kore strength a bold, organic dietary protein supplement designed for professional athletes. It combines high-quality plant-based protein with functional organic ingredients like maca, ashwagandha, turmeric, and lion’s mane to naturally enhance performance, energy, focus, gut health, and recovery. Clean, powerful, and purpose-driven, KORE fuels both body and mind for peak athletic output.
Branding
Visual Identity
Data Visualization
UI/UX
Brand Introduction & Identity
KORE Strength: Clean Fuel. Real Results.
KORE is a performance-driven, plant-based protein built for professional athletes and high-performers. Each blend is powered by organic ingredients like maca, ashwagandha, turmeric, and lion’s mane—designed to support focus, energy, recovery, and gut health. No fillers. No hype. Just clean, adequate fuel that works as hard as you do.
We built KORE’s identity to reflect that same clarity and purpose. The logo is bold and confident, just like the athletes we serve. The icon takes cues from science—modern, minimal, and all about synergy. Every detail, from the packaging to the product info, is designed for transparency. No guesswork. Just what you need, when you need it.
Taste the grind. Feel the gain. KORE makes training smarter, recovering faster, and staying locked in simple.
Tone of Voice
KORE has a bold, empowering tone of voice rooted in performance, authenticity, and clarity. It speaks directly to athletes and high-performers with confidence—never arrogant, always purposeful. The language is raw but refined, grounded in science yet accessible, and designed to motivate without the hype. KORE doesn’t just sell protein; it delivers fuel for both body and mind, with a clean, unfiltered voice committed to helping you unlock your inner strength. We crafted a brand identity that speaks with clarity and confidence: infographics that break down exactly what’s inside, a clean and adaptable typographic system built for transparency that reflects a lifestyle brand that practices what it preaches.
Logo & Icon
The KORE logo is bold and reflects the strength and clarity at the brand's heart. It comes in two distinct versions: one for the core formula and one for the enriched performance blend. The brand icon draws inspiration from chemistry and physics—designed as a modern “molecule” symbolizing the synergy between science, strength, and everyday athleticism.
Color Palette
The clarity you can see, benefits you can feel.
At KORE, transparency isn’t just a value—it’s built into the design. Our ingredient breakdown uses a clean radial chart that shows exactly how each organic component powers your performance. From pea and rice protein for strength to maca and ashwagandha for focus and recovery, every spoke connects a natural ingredient to a functional benefit—energy, gut health, immunity, and beyond.
No fluff, no noise—just a straight-up visual of what’s inside and what it does. Whether you're scanning for cognitive boosters like lion’s mane or immunity support from turmeric and black pepper, the chart keeps it simple, fast, and athlete-first. This is how KORE keeps you informed, empowered, and always one step ahead.
Flavors
KORE Strength doesn’t just power performance—it brings bold flavor to the grind. Each variant—Strawberry, Banana, Blueberry, and Kiwi—is crafted with natural flavor and a vibrant personality of its own. To reflect that, I designed packaging that’s as dynamic as the product inside. Bold, contrasting colors clearly distinguish each flavor while staying true to the brand’s confident, clean aesthetic. It’s not just eye-catching—it’s a functional design that helps athletes quickly grab their favorite fuel and get back to pushing limits. Flavor meets function, without compromise.
