Hello,

I'm Vrinda:)

Visual Strategist who focuses on User Experiences that deliver, with an eye for Visual Identity & Branding. Born and raised in Kolkata and now thriving in New York City. She designs with curiosity and purpose, using storytelling and strategic visuals to solve problems, elevate brands, and create lasting impact. From prototypes to campaigns, Vrinda blends research, empathy, and creativity to craft effective, resonant solutions.

Vrinda’s design philosophy is rooted in clarity, impact, and purpose—building visual systems that drive business goals like conversions, usability, and engagement. She values rapid prototyping over spectacle, stays hands-on across brand and interface design, and leads with bold, iterative work that connects on a human level.