Designing with Purpose, Storytelling with Impact
Born and raised in Kolkata. Now designing, thriving, and caffeinating in New York City.

I’m Vrinda, a visual strategist with a curious mind and a user-first lens. I design experiences that don’t just look good—they work hard. Every visual element has a job to do: elevate the brand, spark emotion, simplify interaction, and make you want to come back. Whether it’s a high-fidelity prototype or a data-driven newsletter campaign, my process blends research, empathy, and creativity to deliver resonating solutions.

Every brand has a job to do. Mine is to build visual systems and experiences that serve that job—whether it’s increasing conversions, improving usability, or making someone stop mid-scroll. I don’t believe in pretty placeholders. I believe in results that look good because they work hard.

From interactive prototypes to performance-driven campaigns, I design through doing. Ideas get tested quickly and refined even faster. I favor prototypes over decks, substance over spectacle, and outcomes over output.

I think in systems, I build in sprints. I launch to learn

Design isn’t just a phase. It’s the product. That’s why I stay hands-on across brand, interface, and motion—leading teams, shipping with speed, and scaling what works. Whether it's designing AI-infused music interfaces or editorial platforms like Anthology.AI and Epicurean.AI, my work thrives under constraints and adapts through iteration.

My Philosophy

Human Connection

I design for people, not personas. With a fascination for human behavior, I craft emotionally resonant experiences that blend user-first thinking with impactful branding and bold visual identity—because great design doesn’t just work, it connects.

Quality Over Quantity

Strong ideas deserve sharp execution. I balance concept with craftsmanship, refining visuals down to the details—color, type, motion, layout—while aligning every decision with brand voice, accessibility, and user intent. Precision > perfection.

Research, Iteration & Identity

Every brand I build begins with questions. Through deep research and iterative development—across projects like Kore and Apple Music x Apple Intelligence—I shape design systems and visual identities that are thoughtful, scalable, and data-informed.